Case Study: Reporter TV’s Success with ChromaLight Paint

Background: Reporter TV, a leading television network known for its innovative AR, VR, and XR productions, was facing significant challenges with the paints used in their cyclorama. The Creative Head, Ajipushkar, shared their experiences and how ChromaLight paint transformed their studio operations.

Challenges: Reporter TV had experimented with various brands of chroma key paints, but none met their expectations. The paints they used previously resulted in poor chroma keying, unwanted reflections, and a need for frequent repainting due to fading colors. This led to inefficiencies and increased costs for the studio.

Solution: Reporter TV switched to ChromaLight paint, and the results were immediate and impressive. Ajipushkar highlighted several key benefits that ChromaLight brought to their cyclorama:

1. True Original Green Color: ChromaLight paint provided a vibrant and consistent green color that significantly improved the quality and speed of their chroma keying process. This ensured seamless integration of virtual elements with live footage.
2. Minimal Spill: One of the standout features of ChromaLight paint was its spill reduction property. This eliminated the issue of unwanted light reflections that had previously interfered with their productions.
3. Efficient Coverage: ChromaLight paint allowed Reporter TV to cover more area with less paint. This not only reduced the amount of paint needed but also minimized the time and labor required for application.
4. Long-Lasting Freshness: The paint’s ability to retain its vibrant color without fading over time meant that Reporter TV did not need to repaint their cyclorama frequently. This resulted in long-term cost savings and less downtime for their studio.
5. Outstanding Customer Service: Ajipushkar praised ChromaLight’s customer service, noting their responsiveness and willingness to assist with any queries or issues. This support was a crucial factor in ensuring smooth operations for Reporter TV. Reporter TV experienced excellent support from both ChromaLight and Media Team Solutions.

“The biggest challenge we faced was the paint used in our Cyclorama. Many brands of paints we used were disappointing. But ChromaLight paint gives us great confidence today. It provides true original green color, helps in fast chroma keying with 0% reflection, can cover more area with less amount, and the color stays fresh for longer without fading. Best of all, the customer service is outstanding. We are 100% satisfied with ChromaLight.”  says Ajipushkar, Creative Head AR VR XR, Reporter TV

Conclusion:ChromaLight paint, distributed by Media Team Solutions in India, has significantly improved the production quality at Reporter TV. They are now more confident in their chroma keying process and highly satisfied with the results.

About ChromaLight

ChromaLight, founded in 2021, is a pioneer in research and development dedicated to advancingcyclorama technology across broadcast, film, and media productions. With our innovative two-layer solution featuring Cyclorama Green Basecoat Paint and Cyclorama Green Topcoat Paint, we proudly offer the industry’s first specialized paint application system. Our chroma key paint, tailored for cyclorama spaces, ensures optimal luminance and chroma for all your green chroma, green screen, and chroma background needs. ChromaLight’s excellence is proven and battle tested with a variety of clients. It is designed to produce superior final images in every type of cyclorama production every time without the need of repaint.