Case Study: Virtual Star Studios
Introduction
About the Client
Richard Frantzén, Creative Tech Lead at Virtual Star Studios, spearheads the studio’s technological and creative endeavors, ensuring its projects meet and exceed quality expectations. Virtual Star Studios is a boutique facility in Sweden, specializing in cutting-edge virtual production with green screen technology. The studio is renowned for its innovative approach and commitment to excellence in delivering seamless production experiences for its clients.
In addition to his role at the studio, Richard actively shares his expertise and keying experiences on his YouTube channel. For more insights and tutorials, visit his channel at Richard Frantzén’s YouTube Channel. For further information about Virtual Star Studios, visit their website at www.virtualstar.se.

Studio Overview
Located in Sweden, their cutting-edge facility measures 10 x 15 meters with a height of 5 meters. The studio is equipped with state-of-the-art features to cater to the demands of modern virtual production.
Transition to ChromaLight Products
Paint Selection
Richard and his team sought to improve their production quality by focusing on the critical elements of color, technology, and lighting. After years of experimenting with various paints and custom blends, they discovered ChromaLight products, which brought significant improvements to their production workflow.

Richard explains:
“After years of trying all the paints on the market and blending our own, we finally got the chance to try ChromaLight. It’s been a vast improvement on our keying quality and final product. Our customers, who often rent just the green screen, have also noticed that pulling a key is much easier.”

Implementation
- ChromaLight Products Used: Both the basecoat and the topcoat were applied.
- Surfaces Painted: The paint was applied to concrete floors and MTF boards on the walls.
Key Benefits of ChromaLight Products
Improved Keying Quality
Richard highlights the flexibility that ChromaLight provides in terms of lighting and wardrobe, enabling them to pull exceptional hair keys while maintaining overall production quality.
Reduced Spill and Enhanced Tonality
The studio observed a noticeable reduction in spill and improved color tonality, making ChromaLight an ideal fit for their needs.
Durability and Maintenance
One standout feature is the paint’s durability. Richard notes:
“We don’t need to re-paint the studio as often since it’s easier to clean and has greater durability.”

Impact on Production
- Before and After Comparison: The studio experienced a significant improvement in production quality, particularly in spill reduction and the ease of keying.
- Enhanced Efficiency: The superior performance of ChromaLight products allowed the team to work with greater efficiency and flexibility, saving time and resources.




